In a recent article on poynter.org by Steve Myers, he talks about the continued development of multimedia journalists and how we still have a long way to go.
Myer talks about the recent National Press Photopgraphers Association awards and the judges comments on this competition.
The judges point out whats working (audio, pictures etc.) and what isn't (making things too flashy).
I think a reason for this good grasp of the concept but why we still need to grow is because its a developing process. Colleges and universities are beginning to understand how much of a need we have for journalists who can do it all and so they're beginning to teach those video practicum classes and the like ,rather than the cut and dry reporting like before.
I think that in 5 years, you won't even be considered if you can't shoot film,take pictures, write your story and edit all while drinking a starbucks latte.